Find out where your travellers are coming from
Are you targeting the right market? Find out where your travellers are coming from, how long they're staying and who is spending the most.
Smart strategies to grow your hotel business
In today’s competitive landscape, an online travel agency (OTA) like Expedia Group provides access to powerful data and research to support your multi-channel booking strategy.
Read on to learn the top three ways our marketplace can help you enhance visibility, reach new audiences, and ultimately drive revenue.
1. Expand your reach with a trusted marketplace
OTAs are an essential step in a guest’s booking journey, with millions using them daily to plan leisure and business travel. They give hotels access to more high-quality guests in locations and at volumes that would be difficult to reach through independent marketing efforts.
An up-to-date listing on a well-established marketplace connects you to a vast, engaged audience, driving bookings and traffic to your website. In fact, over 50% of travelers booked a recent trip on an OTA, and 61% visited one before booking directly on a hotel’s website.*
2. Attract travelers who spend more and stay longer
Set up your business for success by bringing in the travelers who provide the most value. According to our recent Traveler Value Study, not only do our travelers stay longer — they also spend more.
Expedia Group™ travelers are more likely to book premium accommodations, spending 18% more per night on hotel bookings than other travelers.**
Explore more in-depth research and evidence-based strategies to attract valuable travelers to your property no matter where they book.
Learn more
Expedia Group™ travelers are more likely to book premium accommodations, spending 18% more per night on hotel bookings than other travelers.**
Explore more in-depth research and evidence-based strategies to attract valuable travelers to your property no matter where they book.
Learn more
Learn more about booking behaviors
Find out how your travellers are booking their trips, and whether packages and promotions can help boost your revenues.
3. Boost performance with tailored insights
Gain a competitive edge with personalized recommendations and access to year-over-year performance trends, real-time competitor analysis, rate discrepancy alerts, and more — all from Partner Central.
By using our data-led insights, you can improve your listing’s performance and visibility to generate bookings across our travel brands and through your website.
Get insights
By using our data-led insights, you can improve your listing’s performance and visibility to generate bookings across our travel brands and through your website.
Get insights
*Expedia Group, Path to Purchase, 2023
**Expedia Group, Traveler Value Study, 2024
Find out how you should be pricing your rooms
Your market report can help you plan your revenue management strategy. Compare your pricing to your competitive set and find out which weeks are your most popular.
Learn more about booking behaviors
Find out how your travellers are booking their trips, and whether packages and promotions can help boost your revenues.
Manage your business with Expedia Group anytime, anywhere.
Download the Partner Central app and get quick, easy access to the tools and data you need.
