Boost your bookings with our Black Friday budget

We’re launching major Expedia Group-funded Black Friday marketing campaigns to encourage guests to book their dream trips with you.

Last year, partners who participated saw a 32% increase in room nights booked.* And this year we're aiming even higher!

person in swimming pool

Here's the deal

Deal discount details:

20% discount + 10% Member Only Deal**

Booking dates:

November 19 – December 4, 2024

Travel dates:

November 21, 2024 – December 15, 2025

sale of the year

Banner ads, badging, cross-channel promos, and more


This Black Friday, we’re investing more marketing dollars toward your success than ever. Don’t miss out on advertising at no additional cost to you.

Set up your sale

Join by November 18, 2024, to attract peak booking demand.


• Earn elevated marketing exposure through Expedia-funded global campaigns across email, mobile app, web, and social media.
• Access high-value loyalty members who spend 20% more per booking than non-members.***
• Receive member badging for high visibility in search results if you join with a qualifying Member Only Deal.

Find out where your travellers are coming from

Are you targeting the right market? Find out where your travellers are coming from, how long they're staying and who is spending the most.

Find out how you should be pricing your rooms

Your market report can help you plan your revenue management strategy. Compare your pricing to your competitive set and find out which weeks are your most popular.

Learn more about booking behaviors

Find out how your travellers are booking their trips, and whether packages and promotions can help boost your revenues.

Find out where your travellers are coming from

Are you targeting the right market? Find out where your travellers are coming from, how long they're staying and who is spending the most.

Find out how you should be pricing your rooms

Your market report can help you plan your revenue management strategy. Compare your pricing to your competitive set and find out which weeks are your most popular.

Set up your sale in 3 steps:

1. Visit Partner Central.
2. Edit the "Offer" section and turn on the toggle switch for "Additional discounts for members only."
3. Create your campaign and enjoy prioritized visibility during our biggest sale of the year.

Set up your sale







hotel room




 *Results on average from participating hotels, Expedia Group internal data, Black Friday sale 2023
**You must offer both a 20% discount and a 10% Member Only Deal to qualify 
***Expedia Group, first-party data, 2023

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